Brand: THINK Global School
Role: Content Creator + Social Creative Director + Strategist
Role: Content Creator + Social Creative Director + Strategist
I lead creative direction, strategy and a large portion of content creation on TikTok and Instagram for THINK Global School, the world’s first & only traveling high school.
Armed with an iPhone & intermediate Spanish skills, in October 2025, I flew to Oaxaca, Mexico to film content for TGS’ social channels.
Since my visit, the school’s socials have grown massively...
TIKTOK
Total Views: 2,200,000
Follower Growth: 7,126 (+1,750.9%)
Total Views: 2,200,000
Follower Growth: 7,126 (+1,750.9%)
INSTAGRAM
Total Views: 24,556,509
Follower Growth: 31,353 (+354.5%)
Total Views: 24,556,509
Follower Growth: 31,353 (+354.5%)
...which led to one of their largest spikes in application inquiries for student enrollment in THINK Global School’s 16-year history.
COUNTRY REVEAL
We’re on the edge of our seats...where to next year for our traveling high school? 👀
Applications now open for the world’s most ambitious boarding school. 🛫
ARCHAEOLOGICAL VISIT
Kicking off our Mexico term by reuniting with friends over a private sunset tour of Monte Albán—an ancient city near Oaxaca. 🇲🇽
Join the adventure & apply now for our traveling boarding school’s 2026-2027 academic year. 🌎
REALITY TV EDIT
Think we need to start a vlog...
CORRALLING THE KIDS
We love a one-take wonder.
SCAVENGER HUNT
Love that even discovering next term’s study module is an adventure. 🌎
JOY HAS A HABIT
Watching our students be so present with one another never fails to make us smile 🫶
Brand: ShopRunner
Agency: BBDO
Agency: BBDO
Project Description: Shop Boldly x Organic Social
When you’re not bogged down by overpriced, maybe-it’ll-be-there-in-15-days-shipping and chaotic, puzzling returns, you’re feeling something else:
The urge to do things differently.
Welcome to the unapologetically whimsical world of ShopRunner.
OOH
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ACTIVATIONS
ORGANIC SOCIAL
TIKTOK
IG STORIES
TWITTER
(wtf are we supposed to call tweets now? posts?? boring. dumb. lame. boooooo.)
(wtf are we supposed to call tweets now? posts?? boring. dumb. lame. boooooo.)
Executive Creative Director: Daniela Vojta
Creative Director: Jess Andrews
Senior Art Director: Ian Nettleton
Senior Copywriter: Catherine Nguyen
Designer: Jong Yeu Wu // Min Jee (Brenda) Cho
Photographer: Aleksandra Kingo
Project Description: Gift Around and Find Out
Fred is in the business of creating products designed to pique curiosity and push the boundaries of gift-giving.
So, how will you embrace the unexpected this holiday season?
Gift around and find out.
Digital OOH:
Social In-Feed:
For gifts designed to shock and awwww, shop Fred & Friends.
💪🏽 Buff Baby Dumbbell Rattle
💪🏽 Buff Baby Speed Bag Hanging Toy
💪🏽 Buff Baby Speed Bag Hanging Toy
💪🏽 Buff Baby Dumbbell Rattle
💪🏽 Buff Baby Speed Bag Hanging Toy
💪🏽 Buff Baby Speed Bag Hanging Toy
TikTok:
Grab your 🐈⬛ before Trump does.
I think she’ll love it.
Brand: Hooters
Agency: Firehouse Agency
Project Description: Late Night Happy Hour
Not quite ready to call it a night? Neither are we.
Introducing Hooters’ Late Night Happy Hour, the perfect place for a midnight snack.
Brand: Hooters
Agency: Firehouse Agency
Agency: Firehouse Agency
Project Description: Organic Social
Listen, I know. The project title, “Hooters X”, feels a lil’ weird... But that’s just what it is, okay? Take it up with Elon.
Co-ran @Hooters’ X account with tweets from the perspective of Hootie, our beloved owl mascot.
